CSR general analyse

THE LEADING ROLE OF THE UN

-- the contribution of the UN: 17 goals objectives

- What is the role of the UN ?

Role: The United Nations (UN) is an intergovernmental organization tasked to promote international co-operation and to create and maintain international order such as the maintenance of peace and the security the resolve the environmental problems.

- Cite 10 major UN agencies :

There are agencies such as Food and Agriculture Organization(FAO); United Nations Educational Scientific and Cultural Organization (UNESCO); World Trade Organization(WTO); Worlds Health Organization(WHO); International Labour Organization(ILO); International Monetary Fund (IMF); International Organization for Migration(IOM); International Telecommunication Union(ITU); United Nations Industrial Development Organization(UNIDO); World Bank Group( WBG).

- Explore the UN Millennium Development Goals ( MDGs) :

There are 8 goals of MDGs form a plan which is approved by countries and big development institutions over the world for answering the needs of the poorest people in the world. Theses 8 goals are meant to be achieved at 2015.

- Explore the UN Sustainable Development Goals :

The Sustainable Development Goals (SDGs) are a collection of 17 global goals set by the United Nations Development Programme which succeed the previous MDGs. The goals are broad and interdependent and each has a separate list of targets to achieve.

They are aimed to eliminate the poverty, to protect the planet and to maintain the peace.

Below are categories of 17 goals:

Equalities:5,10,16

Economic: 8,9

Essential for living: 1,2,6,3

Sustainable Environment Innovation: 7,9,11,12,13,14,15

Education: 4

- Explain the 17th goal:

The 17th goal aims to strengthen the means of establish and refresh the global partnership for sustainable development by making countries cooperate with each other instead of compete. Countries are asked to achieve each of the 16 previous goals and share the same vision (knowledge, expertise, technology, and financial support) for the sustainable development.

- Give your opinion: utopia ? guidance for real life?

We believe that these goals is a good way to reduce inequalities and environmental problems for ourselves and for future generations.

The problem is that some countries and companies do not respect these rules. In order to increase their production, they put a lot greenhouse gas, toxic materials for the planet, this has a real impact on the biodiversity, the environment and health. They prefer to destroy the planet for the economic growth.

In addition, for some countries these objectives are difficult to achieve. Indeed, poor countries will have more difficulty in meeting these goals such as education and equalities.

In conclusion, this is a topic controversial, it is utopia because not everybody can respect 100% these rules, it depends the development of the countries and their own situation. But if we don’t respect these goals, the planet will be destroyed soon.

- Do you believe that the marketing function can be managed towards more sustainability? Cite a few practical ideas.

Yes, we do believe that. It depends on company sustainable development politics. For example, Lush contribute all their efforts on recycling and reduce at maximum the packaging, they refuse also to do the animal testing. So this prove that it is possible that the marketing function can be managed towards more sustainability.

In conclusion, the marketing function can make more promotion of more ecological products, trigger new consumption behaviours by promoting important values ​​such as health, equity.

THE UN GLOBAL COMPACT

Explore the UNGC website

Origin of the program:

The United Nations Global Compact is a United Nations initiative to encourage businesses worldwide to adopt sustainable and socially responsible policies, and to report on their achievements. The UN Global Compact is a principle-based framework for businesses, stating ten principles in the areas of human rights, labour, the environment and anti-corruption. Companies are brought together with UN agencies, labour groups and civil society. Cities can join the Global Compact through the Cities Program

Membership and membership status (active, non-active, advanced...)

There are 12,000+ signatories in over 160 countries (9200 enterprises, 3000 organizations), both developed and developing, representing nearly every sector and size.

Membership and theirs status:

Active: Artimon(France), Goodpoint AB(Sweden)

Non – active: North-Korea, Algeria, Greenland

Advanced: l’ORÉAL(France), Indra(Spain)

Leaner: Deloitte d.o.o Serbia, Apetito AG(German)

The 10 principles:

Human rights

Principle 1: Businesses should support and respect the protection of internationally proclaimed human rights;

Principle 2: make sure that they are not complicit in human rights abuses.

Labour

Principle 3: Businesses should uphold the freedom of association and the effective recognition of the right to collective bargaining;

Principle 4: the elimination of all forms of forced and compulsory labour;

Principle 5: the effective abolition of child labour; and

Principle 6: the elimination of discrimination in respect of employment and occupation.

Environment

Principle

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