Thomas Bata "The Founder"

Transcript

1. shahid9747672367@gmail.com shahidvallapuzha@gmail.com

2. THOMAS BATA “THE FOUNDER”

3. The company was founded in 1894 by Tomas Bata. Under Jan Antonín Baťa the company grew quickly and continued its expansion throughout Europe, North America, Asia and North Africa Starting operations as a private company, Bata India is today traded on the Kolkata and Mumbai Stock Exchanges Bata Shoes (Czech: Baťa is a large, family owned shoe company based in Bermuda but currently headquartered in Lausanne, Switzerland, operating 3 business units worldwide – Bata Metro Markets, Bata Emerging Markets and Bata Branded Business. It has a retail presence in over 50 countries and production facilities in 26 countries. In its history the company has sold more than 14 billion pairs of shoes.

4. The focus of vision is to reach out hungrily for the future and drag it into the present. VISION

5. BATA delivers safe, high- quality, efficient and reliable transportation services in its region that link people, jobs, and communities.

6. The Company’s management has evolved the strategy of the Company after considering the Company’s strengths and weaknesses. The Company believes that this strategy will enable the Company to build on the opportunities in the market.

7. RETAIL STRATEGY These strategies are to set up 60 large format stores, closing its non profiting stores and by increasing its sales to institutional businesses. Bata has recently opened 32 retail stores in a minimum area of 3,000 sq. ft each, defying the trend in the retail industry of putting expansion plans on hold. The stores operate in a four-tier retail format under a new model –  upmarket flagship stores smart and trendy city stores super stores traditional family stores

8. FLAGSHIP STORES Flagship stores are core stores for brand name retailers, larger than their standard outlets and stocking greater inventory.

9. TREND MEANS The general direction in which something tends to move. SUPER STORES A very large retail store that stocks highly diversified merchandise, such as groceries, toys, and camera equipment, or a wide variety of mechandise in a specific product line, such as computers or sporting goods.

10. TRADITIONAL FAMILY STORES The benefits of family run convenience stores is that they give importance to: •Personal touch •Facilities of credit •Quick home delivery

11. The company has also focused upon providing the customers with a novel trendy collection and better shoe designs. The company is also depending on institutional business by starting tailor-made shoes for hospitals, military forces, factory workers and airlines.

12. Price is an important part of your sales strategy. It should be neither too high nor too low to ensure enough customers & reasonable profit. Always convince your customer that you’re offering a good bargain, not giving away a cheap product. Bata’s prices can prove to be a valuable asset to this sales strategy. Pricing a product a little bit below your targeted price (like $4.99 instead of $5.00) can rapidly increase your sales.

13. Serves 1 million customers per day Employs more than 40,000 people Operates 5000 retail stores Manages a retail presence in over 50 countries Runs 40 production facilities across 26 countries

14. BATA INTRNATIONAL CENTRE

15. Bata Store Wenceslas Square in Prague ,the Czech Republic- 2005

16. MARKET SEGMENTATION OF BATA It Consists of dividing the market into fairly homogeneous parts where any part may conceivably be selected as a market target to be reached with a distinct marketing mix. Now a days, companies cannot avoid the process segmenting market. BATA has segmented the whole market to smaller group of buyers who have differences in characteristics, needs or behaviors. As the different segments need different products, BATA has tried to deliver different products for their selected segments.

17. SWOT ANALYSIS STRENGTHS The brand Bata is closely identified with footwear by consumers. Six manufacturing locations enable the Company to schedule production to meet demand for a large number and varied categories of footwear. Beinga part of the Bata Shoe Organization gives the Company access to new designs, brands and production technologies. WEAKNESSES The Company has a large labour force resulting in high employee costs. The Company has been in existence for more than seven decades and faces a challenge in switching to new production technologies.

18. OPPORTUNITIES India is a very large market and offers good demand potential for footwear which is an item of mass consumption  Low per-capita footwear consumption in India provides opportunity to the Company which has large production capacity spread over six locations The Company sees potential in leveraging the Bata brand for marketing other merchandise consumer products. THREATS The Company faces competition from the unorganized market which is able to sell footwear at low cost due to lower overheads and manufacturing costs Opening of the Indian market to imports has resulted in the Company facing competition from cheap imports

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