PESTEL (document en anglais)

1. Key elements of analysis

⇨ Experience of the casting of the concrete

⇨ Target : Small corporate

⇨ Hammers tyre tire the workers

2. External analysis: PESTEL

• Factor Politic : Limit wastes

• Factors Economics : Crises, BTP sector

• Factors social and cultural : Clients care about environment

• Factors Technologic

• Factors Environment : Recycle is important for everyone now

• Factors legal : Standards of destruction with limitation of rejections of dust

3. Key factors of success

- Reactivity of the company with their customers

- Relevant ASS throughout France

- Reliability of the product

- Maintenance cost low or cheaper than the competitors

- Good quality Materials because of conditions of use (exemple not to change the metallic probe every month with an intensive use)

Strategy of differentiation on the received value: speed of the process, "the recycling" of the already used concrete, the sorting of materials (scrap / concrete)

- stronger received Value

- very differentiated Offer

- consumer Profit: time, fatigue of the employees

- Client little price-sensitive because the profitability is OK

4 . Marketing mix

• Product

Strategy of launch: innovation in a new system

• Distribution

Live sales thanks sellers

• Price

Price higher than competes

• Communication

Communications strategy who target companies

5. Analysis interns of the market: 5+1 strengths of Porter

• Threaten new potential incomers

• Threaten substitute products

Pneumatic drills

• Suppliers

• Clients

• Role of the State

• Rivalry between competitors

...