The after COVID crisis new paradigm

The world's tourism industry hit hard by #COVID-19

The rapid spread of Covid-19 since mid-January invariably brings up a comparison with the early 2003 outbreak of severe acute respiratory syndrome (SARS).[pic 1]

The Covid-19 #outbreak appears to have had an appreciably more front-loaded adverse effect on the tourism market than the 2003 SARS epidemic.  Part of this difference may be explained by the more forceful reaction of the authorities and governments to the Covid-19 outbreak, which may have cued tourists about the seriousness of the problem.

Most of the destination's are monitoring the situation to measure the impact of the COVID-19 but no one can predict that we will see any effects in such early days.

It's already obvious that the tourism industry braces for COVID-19 impact on this season, if we take a look at the "before and after" images that shows the impact of COVID-19 on the world’s top tourist spots.

Which are the different positions that we're observing in the tourism industry?

1. The "let's save the boat", of some of the in-destination Italian TTOO's, Were they are engaging them staff to find solutions to avoid losing the most important thing in them business: their team and their suppliers.

2. The immediate reaction through yield management strategies close to the after 2003’s SARS infection, when the airlines immediately opened up low-budget tickets to quickly spur the start of travel again, even the UNWTO calls on tourism to be part of recovery plans.

3. The "all for money" style, such as a cruise lines company who apparently has pressured them sales team to lie to them customers to ensure the reservations and stop the falling (-35%)

4. The forced by external agents "wait-and-see" mode, as some destinations in southern EU where February is a bad month, but the last 10 days, they're under the 60% of visitors and bleeding reservations everyday due to the international and internal scholars' annulations.

At this challenging time, tourist destinations should be planning to take profit of this opportunity of change, they should probably have to imagine that, when the business starts up again, there will be a different market, and they will have to adapt a new business model for a new world situation.

#COVID-19 #outbreak #tourism #destinationmanagement #yieldmanagement

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