L'Oréal case study

Slide 1

L’OREAL

BECAUSE WE WORTH IT!

Slide 2

L’OREAL’s IDENDITY

• L’Oreal is a frensh brand.

• Created by Eugéne Scheller

• This brand is present in the five continents ( 130 countries more exactly)

• L’Oreal is the world’s leading campagny in cosmetics and beauty.

Slide 3

L’OREAL

Slide 4

EUGENE SHUELLER (1881-1957)

• In 1907, Eugéne SCHUELLER (the L’Oreal’s creator) was a young chemist of Alsatian origin.

• Having been awarded in Paris, he developed in 1907 an innovative hair-color fromula.

• He called his dye Oreal. With that, the history of L’Oreal began.

Slide 5

The history

• In 1909, Eugene Schueller found in Paris the frensh campagny « L’Oreal » with Mr. Andre Spery.

• In 1928, Eugène Schueller Corporation acquires French Soaps, « Monsavon ».

• In 1939, the company became a limited company with a brand that now will not change: L'Oreal

• In 1957, Eugène Schueller leaves his place of business leader to François Dalle.

• In 1963, the shares of L’Oreal are listed on the Paris Bourse.

Slide 6

The history

• In 1976, François Dalle, the Chief Executive Officer, and Liliane Bettencourt, the founder's daughter and heiress of L’Oreal, create a major research complex in Clichy in the former factory premises Monsavon.

• Throughout the years, L’Oreal growing international products for products professionals, individuals, luxury goods and cosmetics.

• Now, L’Oreal is directed by Jean-Paul Agon, the fifth leader for a century.

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