Wolfenberg

WOLFERGER

Business focus

I've choose this brand because they're The Brand of my region (Alsace). Wolfberger it’s wine alsatian coorporation since in 1902. The business is mainly established in France and Germany. Before the big name Wolfberger it was a “cooperative between wine-grower” representation of community of wine-grower.

List of specific products

The main product of region Alsace is the wine. The business while offer a lots of products for their customers:

• The “Cremant” is the identity of the region
• The “Pinot” in two definitions: red or white wine
• The white wines has a special classification with names like: “…”

The brand can propose a tangible service rather than products. For example before, the brand has proposed a wine testing and a professional consulting to discovered the wine. Besides the business while offer a free bottle of wine for testing.

1. Market analysis

Target demographics – who will be potentially interested in their products

Wine are sold directly to the consumers or then to the distribution chains. Wolfberger offers wines of every occasions of days (special dates, birthdays, commun days) in moderate prices to touch a large market.

By fact that Wolfberger is a very known local mark, the Alsatian know naturally Wolfberger consumation. They are present in many grape festivals and touch large market include young people to the adults.

Also, because of nearness with Germany, the Alsatian wine is sold a lot to persons living near the border. The wine-grower alsatian have been developed for the enthusiasts of French culture's wines, countries like USA, Japan and Russian but doesn’t cover the whole worldwide territory.

Generally, the consumers are persons of the middle-class for everyday wines. For wines of “great-raw”, high-class or target also enthusiasts.

Market Analysis

Wolfberger is a “cooperative” of wines and of Cremant of Alsace recognized in the international market. It’s one of the leaders of the sale of wines, Cremants and Eaux-de-Vie of Alsace. Based in Eguisheim (place where they are founded the enterprise), near to Colmar, shares equitably between the Bas-Rhin and the Haut-Rhin.

The cooperative regroups about 450 wine-growers divided on 1200 Hectares between the North and the South of Alsace. Thirteen million bottles are produced and commercialized everyday on the local markets and other countries. The activities of Wolfberger are wine production, distillation, traffic jam, conditioning, delivery and marketing of products (vertical strategy).

Alsace is a very large production region of wines and of Crements. The competition divised between they, Bestheim and Arthur Metz. Next to Wolfberger, the small producers aren’t the first danger for the home leader of wines and of Cremant. However, some little cooperative develops more and more locally but also internationally.

Although the wine market becomes more democratized and even more producers on the market, this product has always been received as a noble product in France with a price equivalent to the quality of the product. Available at a price of more than one bottle per week.

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