Price And Place Of Novotel Morocco

PRICE

The Accor Group holds two Novotel in Morocco. There is the Suite Novotel Hotel in Marrakech, which is the only Suite Novotel in the Moroccan territory and the Novotel Casablanca City Center. These both 4 stars hotels are internationally known for their high quality of services for business trips.

The Marrakech Suite Novotel has got 112 air-conditioned modular suites of 323 sq. ft. (30m²), a swimming pool and a business area with a meeting room. On the other side, the Novotel City Center in Casablanca which is more adapted for business trips and which offers 281 rooms and 5 meeting rooms, equipped with the latest technology and able to accommodate up to 220 people.

The objectives of the company are to copy the services of the hotels on the European norms and to bring an European touch at all their hotels all around the world including ones in Morocco. This aspect actually brings us to the psychological issue which could affect the choice of the business people and push them to choose to stay in the Novotel hotels in Casablanca and Marrakech where they can find the same and exact quality as in the other hotels of Accor group in Europe.

This strategy is also applied on prices of their rooms, where we find that the prices are nearly the same as Novotel hotels in Europe. The suites at the Marrakech Suite Novotel vary between 998 and 1380 MAD, and between 1069 and 1839 MAD at the Novotel City Center. These variables costs depend on the seasons of the year which have an impact on the business tourism.

Concerning promotions, discounts and reductions, it can be customized and negotiated depending on the power and history of the relationship with the business client. The high frequency of trips to the same hotel is a strong argument to negotiate the price and get discounts.

About the competitors, there are some main ones which can represent a potential risk for Novotel.

Here are the main competitors for the Suite Novotel Marrakech, all localized in the same area:

 El Andalous Hotel: From 790 MAD, with 185 rooms and 10 suites with Jacuzzi, 7 meeting rooms able to accommodate up to 600 people.

 Diwâne Hotel: From 800 MAD, 105 rooms and 10 suites, with 2 meeting rooms.

 Opera Plaza Hotel: From 800 MAD, 114 rooms and 9 suites, with 2 meeting rooms.

For the Novotel City Center, we can find:

 Business Hotel: From 666 MAD, with 56 rooms, as it name suggest, this hotel is mainly occupied by business-man, where the presence of a fully equipped conference room.

 Barcelo Hotel: From 990 MAD, with 85 rooms. In the middle on the center of Casablanca, it has got 5 meeting rooms totally equipped with the latest technology.

 Idou Anfa: Also in the city center nearest the business area, from 845 MAD, 208 rooms and 12 suites, many meeting rooms.

 Rivoli Hotel: From 660 MAD, in the city center, 201 rooms and 11 suites, many meeting rooms.

 Atlas Airport Hotel: From 825 MAD, 181 rooms and suites, this hotel has the advantage to be located in the Mohamed V Airport with many meeting rooms.

However, as previously said, the Accor Group has built it strategy on keeping the same European standards in all their hotels all around the world, which is a significant strength against it competitors.

PLACE

The specificity of the Novotel Hotels in Morocco is that the strategic emplacement is finely selected to be in the main business areas of both cities of Casablanca and Marrakech.

Concerning Novotel City Center, it is located in front of the train station Casa Port just 20 meters from it. This is a perfect location near to the city center and to all headquarters, plus it offers an unrivalled view of the Hassan II Mosque and the port of Casablanca. The

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