EDHEC

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BBA 3

English Course Book

BBA EDHEC 2022 – 2023

Michelle BYTTER, Carey CHRISTIAN, Steven DAWSON, Robin FISHER,

 Françoise LEBLANC, Loveday POLLARD, Consuelo SANFOURCHE,

Nicole VAN MAASTRICHT

Course coordinator: Philip CLAYTON

CONTENT

CHAPTER 1:  NEW BUSINESS        3

CHAPTER 2: ETHICS        10

CHAPTER 3: QUALITY         21

CHAPTER 4: OUTSOURCING         32

CHAPTER 5: LEADERSHIP         46

SUPPLEMENTARY MATERIAL        64

CHAPTER 1:  NEW BUSINESS 

Warm up: in groups, discuss the pros and cons of being self-employed, then share your ideas with the class. 

Working with Words / Starting up a new business. 

1) Business start-ups 

James Murray Wells and Jurga Zillinskiene are both very successful owners of business start-ups. Listen to them talking about their experiences and complete this table. What do you think the most important factor in their success was? 

                                    James Murray Wells                                  Jurga Zillinskiene 

Nature of business: 

Sources of finance 

Biggest problem 

Advice 

2) Vocabulary builder 

Match these nouns and noun phrases from the audio to definitions 1-12. 

1. someone providing money for a business = venture capitalist

1. share in a business-you gain if it succeeds = stake

1. profit from shareholding = return on investment

1. opportunity to sell something not yet available = gap in the market

1. document containing financial estimates for a business = business plan 

1. group of people who can be helpful to your business = network of contacts

1. someone providing experience and money for a business = business angel 

1. support in the form of money = financial backing

1. money to fund a new company = start-up capital

1. amount of business done in a given period of time = turnover

1. money which is lent or borrowed = loan

1. the way a business operates to make money = business model

3) Complete this advice about funding a start-up with the phrases in 2. 

When you have spotted a gap in the market for a product or service, one of the biggest challenges is to raise enough start-up capital to get your new business started. You may be able to get a bank loan if you can show you have a good business model for the operation of your business, plus a business plan that contains detailed financial estimates. Alternatively, you could approach a business angel or venture capitalist to secure the funding you need. Either way, your investors will want a stake in the new company-maybe 50% or even more-and will feel confident they will get a high return on investment. Once your business is started, it is a good idea to build up a network of contacts who might be able to help you find further financial backing until your turnover has increased enough for you to make a profit. 

Answer your teacher’s questions after watching the following videos in class.

The first video (two parts) is about a successful pitch and the second video about an unsuccessful pitch. 

Dragon’s Den: Hungry House: 

1st part

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2nd part

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Dragon’s Den: Stable Table:

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4) Listen to eight extracts from James’ and Jurga’s talks. What adjectives come after adverbs 1-8? 

1. Hugely_______________________________________________________  

1. Incredibly_______________________________________________________ 

1. Extremely_______________________________________________________ 

1. Really_______________________________________________________ 

1. Totally_______________________________________________________ 

1. Completely_______________________________________________________ 

1. Absolutely_______________________________________________________ 

1. Really_______________________________________________________ 

Read the Tip below. What type of adjective – gradable or ungradable – goes with the adverbs? 

a hugely, extremely, incredibly?   

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