Cas d'entreprise Lego (document en anglais)

First of all, I'm going to introduce/describe this firm, it is called LEGO, a Danish corporation which is situated a global plan. Its sector of activities is/corresponds to toy making, that is to say (càd) plastic bricks targeting young boys.

In fact/actually, the CEO... focuses essentially/specially/principally/ mostly on items/models which appeal to boys. For example, they give the choice among different universes such as space (I quote from the text, line 5 « spaceships »), or the army with « police helicopters, rockets », or finally cartoons with line 5 « LEGO NINJAGO »,...

In short, LEGO offers 545 items throughout the world, proving it's a success.

On the other hand, this global company aims to develop children's mind, imagination, creativity. In addition, this toy brick increases boys' skills and abilities : I quote from the text line 17 « ... ».

Yet/however, this strategy becomes not enough sufficient. In fact, the company's officials would like to create a new sector of activity devoted to young girls, aged about 3 or 4 (transition).

Second part.

Secondly, I will tackle the new strategy launched by LEGO corporation. They have invested about fourty million dollars in marketing (line 26) which represents a huge amount of money. It has taken a lot of time to imagine/create/develop this new idea, particularly in design, research and testing.

The officials of the company/corporation/firm have studied the princess phase of 3 or 4 aged girls (line 10). In fact/actually, they love dolls and the pink color. They have realised that inside their range, a part of the children was forgotten. In reality, just a little aisle was devoted to girls, I quote (line 7 : “no girls allowed sign”). However, girls represent around 50 percent of the potential children/young customers. That’s why, the famous toy maker has created a new brand which’s named LEGO FRIENDS in 2011.

Even if they have increased regularly their turnover thanks to the boys-sector, the firm desires to continue its financial progression.

As a conclusion, I can see/remark that the Danish global company is well-known around the world. What’s more, their items are part of the best sellers in toy sector. However, they can’t get enough, they always want to develop new product.

Personnally, I believe that ...

Ouverture : Nowadays, in developped countries women discrimination tends to disappear we can notice that it influences even the toy sector. But I hope these 23 new Lego friends products will modify people’s mentalities.

...