The Attraction Of The GoPro

The attraction of the GoPro

Nowadays technologies are clearly evolving faster than ever and the market may have issues in finding new ways to attract buyers. For instance, it can be hard to present the new products in the market. In the age of technology and social media, people like to showcase themselves on the Internet. The trend began with status messages, then evolved with pictures. With the popularity of websites, like YouTube, and the fact that technologies are becoming more affordable, people are starting to prefer to post videos. One of these technologies are very popular to the sports audience is the POV (point of view) camera. Athletes can wear these small cameras while they are performing and then show their performance from a totally new angle of view. One example is in the NHL All-star game, Brian Elliot was wearing a GoPro camera to show the action from the view of the athlete, offering a new perspective the audience couldn't get with the the traditional TV camera. In fact, there are different types of people that would buy a GoPro. This gadget is so versatile that it attracts a large variety of customers, from new parents and hobbyist cinematographers to racing teams and skydivers. In addition, the market needs to find what influences these diverse consumers. For each market segment there are personal influences, psychological influences, and social influences.

Most of the consumers will be persuaded by the personal influences. Those are some of the most important. They include lifestyle, personality, economic status and life-cycle stage. So depending on the person’s hobbies, practices, needs and job the consumer will or will not be attracted to the product. The buyer will have to carefully consider the compatibility, the relative advantages and the complexity of the GoPro. For example, the consumer will have to decide if it will improve his or her experiences, needs and life. Will the product give a better user experience from the last generation model? Will they be able to use it properly? In fact the new technology is advancing quickly and can be complex to use.

Then, we have the psychological influences, they are the ones concerning the motivation, the perceptions, the ability to learn and attitude. There are five stages that would allow the consumer to accept a new product. We have the awareness, which means that the consumer knows that the product exists, but there is not enough information given about it. Next, we have the interest, here the person shopping needs to look and search for information. Furthermore, there is the evaluation of the product, the potential buyer will decide whether or not he or she needs to buy the product. After that, there is the trial, this is when a consumer tries the product. However, there are different types of the same products. Some are more efficient than others, some offer higher levels of performance with more options, the consumer has to decide what does he or she really need. Prospective purchasers have to take in consideration the price and everything else. Finally, there is the adoption where the owner will definitely use the new innovation.

After, we are facing the cultural and social influences, where the the family, the reference groups (such as friends and co-workers), the culture, the subculture and the social class are entering into the opinion of the

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