Facebook Au Travail (document en anglais)

It is no longer a rumor, Facebook at Work does exist!

Facebook is launching a pilot program for its social network in the business.

Facebook at Work launched a teasing strategy to a limited audience on Wednesday the 15th and is planning on launching it to the public after first reviews.

Extensively tested internally by employees of the firm of Mark Zuckerberg, Facebook at Work is no longer a rumor from 2014, but a reality with a pilot program reserved for some partner companies.

To strengthen its influence in the world of business, the social network is reinventing itself, in a version oriented to the collaborative productivity.

The social network states that Facebook at Work creates a different new account to separate your professional life from your personal life. Tools and Facebook applications are also available in the professional social network declination.

Employees of these will be able to download a mobile app for iOS and Android (available soon) and have access to Facebook at Work (Facebook at work) for desktop.

There is no information about how Facebook will pay, subscription fee, etc. Facebook expects full deployment of service before starting any monetization.

Besides LinkedIn, Facebook will also be competing with Yammer, a social company focused on the business that was acquired by Microsoft in 2012, and is now being incorporated into Microsoft Office products.

Facebook at Work

Facebook at Work offers the well-known tools including Facebook, for example, news feed, groups, messages and events to interact with employees, but has been designed specifically for the corporate world, and mixed with a personal Facebook account.

Things shared from a Facebook account at Work, note that profile automatically integrates the information provided by the employer, and are only visible to others in the same company. However, it is possible to access it from a business account to content that are publicly shared on Facebook.

At this point, Facebook said that Facebook at Work is a tool for colleagues to communicate and collaborate in a professional environment on Facebook, knowing that more than 54% of offices currently block Facebook on work computers to stop it distracting users.

Facebook at Work could be a new source of revenue for the social networking giant. Hard to imagine that this service will be free at the end.

No groups

In trade between "Facebook at work" and classic versions, content publicly posted is available on the corporate network. But the reverse is not possible.

Another problem for the moment: it is not possible to create groups in the “At Work” version. So a posted content will be visible from the entire company or the author of the post only.

App potential features

• Facebook at Work is an upcoming smartphone and web app from Facebook.

• It's being described as a collaboration tool.

• “Facebook at Work” software is still in its early stages.

• Facebook at Work appear similar to Facebook:

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