Fabergé

Tables of content

ACKNOWLEDGEMENT 3

INTRODUCTION 4

RESEARCH PROPOSAL 5

LITTERATURE SUMMARY 6

HYPOTHESIS 9

METHODOLOGY 9

CONCLUSION 10

APPENDICES 11

BIBLIOGRAPHY 12

Acknowledgement

Before anything else, I would like to thank my jewelry and gemology professor, Mrs. Corinne Richard for encouraging my research and for allowing me to grow as a research scholar. Her important suggestions and advices were priceless for me to tidy all my different ideas in my brain. Thank you miss, for your valuable time, expert advices, and generous encouragement which gave me the strength to set this work possible as it is till the end.

Then, I would like to thank my classmates for their participation and their relevant questions, which helped me to understand more easily the principal purpose of this exercise. The atmosphere in class is always serious and it’s the ideal frame for me because as I told you before I have few concentration problem’s that I am trying to resolve.

Last but not least, I would like to thank all my family and especially my parents that gave me the hope, the strength and the courage to achieve my goals. They have always helped me even in the more difficult moment.

History of the Man

PETER CARL FABERGÉ has been born in 1846 and apprenticed as a boy to his goldsmith father. He made his education in St Petersburg and Dresden; he also followed the influence of the Renaissance and Baroque style. Moreover, during numerous travels he immersed himself in the cultural delights of the Grand Tour. Studied in Paris as an example. He gets an expert tuition from goldsmiths in France, Germany and England. After that, he became an official goldsmith to the Russian Imperial Court because he was renowned for his exquisite and artistic use of color, breathtaking craftsmanship and absolute dedication to perfection.

Furthermore, his masterpieces trace the captivating story of the tragic end of the Romanov dynasty, of the lives and loves of the ill-fated Nicholas II and empress Alexandra. Fabergé’s works of art are a perfect combination of French sensibility and a profound and poetic Russian soul. At least, he is considered as one of the most outstanding goldsmiths in the world, who made 69 Easter eggs between 1885 and 1917 but only 61 of them are preserved.

In 1870 he became the head of the family jewelry business in St. Petersburg. With an excellent reputation as a designer, he works with precious stones and metals, and designs different styles such as ancient Russian, Greek, Renaissance, Baroque, Art Nouveau, naturalist and caricature.

HISTORY OF THE BRAND FABERGÉ

The company has been founded in 1842, after few years the House became the ultimate gift purveyor. They were making exquisite creation of jewels, including the legendary series of lavish and the ingenious Imperial Easter Eggs. At this time, most of the principal consumers of the house were the royalty, nobility, tycoons, industrialists and the artistic collectors from Europe, America and the Far East. The brand followed the same abrupt end than the Romanov dynasty after the Russian Revolution in 1917,

all production closed down and Peter Carl Fabergé and his family fled Russia to Switzerland. After Peter's death, the Fabergé family lost the rights to the Fabergé name.

Moreover, in October 2007, Fabergé, under new ownership and direction, announced the reunification of the Fabergé brand with the Fabergé family. It has been described as a new chapter in the intriguing story of Fabergé, a total revitalization of the Fabergé name and philosophy, in tune with its original values, aesthetics and spirit.

VALUES OF THE BRAND:

The harmony inside the work can be seen by the faithfulness historical patterns made with tradition and an incredible expertise in different styles and tradition of jewelry creation. Therefore, each creation is unique, each consumer can appreciate the luxury, optimized at his maximum, those are the values of the brand, (create unique product, for unique consumer).

Moreover, the Winter Egg, designed by Alma Pihl, famed for her series of diamond snowflakes, is made of carved rock crystal as thin as glass. The egg has been sold at Christie’s in New York in 2002 for US$9.6 million. So, the creation of a unique experience for each consumer are still the values of the brand actually.

Clients?

Those creations are made for those who value the creation of uniqueness. Now the house tried to convince people who want to be surrounded with luxury and also those who find history important and valuable. They can also be described as people who treat jewelry as a work of art and an investment most of the time it’s collectors who have been passionate by the beauty and the craftsmanship of this artwork.

Current production:

Fabergé recently designed a collection of four eggs representing the four seasons of the year. The entire collection would have a value of 3.15 million euros which approximately 784,440 euros each.

From right to left, Spring Emerald, Summer Sapphire, Autumn Ruby and Winter Diamonds. The house staid attached to the value of a simple and unique creation. They are also making other more affordable jewels but those one are less expressive in my own opinion.

Current positioning:

Actually, Fabergé is specialized in high luxury item conception because they are making jewels which embrace creativity, craftsmanship and heritage. Moreover, Fabergé products are superbly crafted. Each item has its intriguing story made by

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