Cadbury l'un des principaux fabricants mondiaux

Cadbury

Cadbury is a leading global manufacturer created in 1969 by the merger of Schweppes and Cadbury group. It is the second largest confectionery brand in the world. Some examples of the different lines of chocolate include Dairy Milk, Flake, Twirl and Twisted cream eggs.

I- Keys Data

1- History

- Created by John Cadbury in 1824. His shop sold cocoa and chocolate.

- In 1864 Cadbury had moving the focus from tea and coffee chocolate and by increasing the quality of their products.

- In 1919 Cadbury merged with J. S. Fry & Sons, another leading British chocolate manufacturer

- Cadbury merged with drinks company Schweppes to form Cadbury Schweppes in 1969

- In 1978 the company acquired Peter Paul, the third largest chocolate manufacturer in the United States

- In March 2007, it was revealed that Cadbury Schweppes was planning to split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its US drinks business.

- In January 2010, kraft foods bought Cadbury

2- Locations

Cadbury’s chocolate business is built on regional strengths, including strong market positions in the UK, Ireland, Australia, New Zealand, South Africa and India

3- Products

Cadbury has developed a global portfolio of brands which have improved in value over time through innovative product extensions and introductions into new markets. The Group’s brands include many global, regional and local favourites.

• Cadbury’s chocolate business is built on regional strengths, including strong market positions in the UK, Ireland, Australia, New Zealand, South Africa and India. The largest brand in chocolate is Cadbury Dairy Milk: other key brands are Creme Egg, Flake, and Green & Black’s.

• Cadbury has a no. 2 position in gum, Trident being the largest brand in the portfolio as well as the largest gum brand in the world. This position is built on strong market shares in the Americas, in Europe (including France, Spain and Turkey) and in Japan, Thailand and South Africa. Other major brands include Hollywood, Stimorol, Dentyne, Clorets and Bubbaloo.

• Halls is the largest candy brand in the world, and accounts for approximately one-third of Cadbury’s candy revenue. Halls and other global, regional and local brands such as Maynards, The Natural Confectionery Co. and Cadbury Eclairs give Cadbury the no. 1 position in global candy.

II- S.W.O.T

Strengths Weaknesses

- strong position market

- wide geographic presence

- robust revenue growth

- The largest global confectionary supplier, with 9,9% of global market share - Declining profitability

- Product recall

- Dependence

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