Ruin pUbs data base

Definitions:

AI = building systems that can do intelligent things

NLP = building systems that can understand language ⊊ AI. NLP is a field of computer science and computational linguistics

        ML = building systems that can learn from experience ⊊ AI

NLP ⋂ ML = building systems that can learn how to understand language

CPC (max CPC, avg. CPC):    Cost Per Click

CTR:   Click Through Rate

Conversion:  Tracks the fulfillment of a specific business goal..

CPA:  Cost Per Acquisition

ROI:  Return On Investment

Ad Rank*:   Where the ad appears on the search page (google.com etc.). The position of the ad is based on its rank in the auction. The position of the ads (=AdRank) is a value that's used to determine your ad position (where ads are shown on a page relative to other ads) and whether your ads will show at all. Ad Rank is calculated using your bid amount, your auction-time ad quality. Ad Rank = CPC Bid x Quality Score, this combination gets the best position.

Quality Score**:   An estimate of the quality of your ads, keywords, and landing pages.

Landing Page:  where the user ends up by clicking on the ad. Single web page that appears in response to clicking on a search engine optimize, search result or an online advertisement. The user expects to get a quick and perfect overall information of the product that is easy to read. If the page is not relevant enough the user „bounces off” ➔ bounce rate.

What could the Landing Page be?  

● Main page (if there is nothing else)

 ● Product/service subpages (much better)

● Individually planned, dedicated page. (the best)

Agency models:

Full Service digital agency:

We shape digital ecosystems.

We are good team players, we know that great results come from the cooperation of different competencies.

From hard core analytics geeks to creative minds you can find all competencies in our teams.

Ad operations,  Strategy and innovation,  Analytics and optimization,   Creative Content,   Web development and SEO,

Data Driven Digital Agency

We work towards business goals and measure our success in business results.

To achieve success, we work with predetermined and quantified KPIs that are supported by advanced analytics and measurements.

Data-driven mindset, constant measurement and optimization is in the heart in all of our departments and it ensures continuous development to achieve our clients' business goals.

• PLANNING STRATEGY: Defining annual KPIs,  Content, advertising and measurement strategy
• CONTENT CREATION: Creative concepts, Copy, design and video, Web development, Innovative media formats
• ANALYTICS & OPTIMIZATION: Complex Conversion Optimization, User segmentation, AB tests, Custom reports and dashboards, Online listening, social measurements.
• CONTENT DISTRIBUTION: Performance and image advertising, Social management, Earned + Influencer + Native, SEO optimaization.

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