Diaporama, anglais

Anglais

DIAPO 1

We will present to you our new publicitary campaign concerning the new porsche 911 (Nine hundred and eleven).

We have decided to take back the foundations of the old Porsche 911 (nine hundred and eleven) dating from 1950 ( nineteen fifty).

We have made modifications, innovations and thank's to that, this car is more pleasant to drive.

So as you can see at the left the old porsche 911 (nine hundred and eleven) and at right the new porsche 911 (nine hundred and eleven) that we will market.

DIAPO 2

Like we can see we have improved it.

Indeed, it is more powerful, it goes from 204 (Two hundred and four) horsepower to 420 (four hundred and twenty) horsepower.

This year's car is faster than the 50's (fifty's), in fact, the maximum speed of the old version was from 149,129 ( One hundred and forty-nine point one hundred twenty nine ) mph and now the maximum speed is 191,38 ( One hundred ninety-one point thirty eight ) mph.

It now has a power steering system, and with the power steering it is more easy to drive the car.

The gearbox is automatic, whereas previously it was a manual box.

The new car are more faster, longer, wider, which increases comfort when we are  inside the vehicle and it is slightly smaller than the old model.

DIAPO 3

Concerning the advertising of this car we decided to make a television commercial that will air before the newscasts from 8 pm because they are prime time. So there will be more chance of getting new customers. More, it's these programs that our target watch.

Indeed, our targets are people with high incomes, as well as executives and they are people who are aged minimum of 30 (thirty) years old. These are our targets because it is a luxury car and this is a expensive car.

We have decided to fix the price at 107 000 ( One hundred and seven thousand ) dollars.

The advertising scenario is as follows :

A 30 year old man asks his grandfather to tell him how he succeeded in seducing his grandmother and give him advice because he too wants to seduce a woman. His grandfather tells that it was thanks to a ride with the  porsche  911 of the fifties that he succeeded in seducing her and thus marrying her. So his grandfather advises him to offer him a ride with the new porsche 911 to seduce the woman he loves. So The man applies the advice of his grandfather and propose the woman to take a ride in the car with the new porsche 911 to seduce her.

DIAPO 4

That's when we show all the new features of this car like for exemple integrated gps, heated steering wheel, heated seat, bluetooth. The different modes : sport mode for faster driving, hybrid mode for more economical driving, standart mode which is the mode for city driving and supersport mode for very fast driving.

At the end of the advertisement will appear our slogan which is the following: Nothing is lost, nothing is created, everything is transformed.

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