Oral d'anglais

Après avoir regardé attentivement le fichier vidéo « ITN Report and Metail », présentez-vous succinctement puis restituez la vidéo au professeur-correcteur en 5 minutes environ.

Regarding the video, it is a report by ITN, an English television channel that broadcasts a report about online commerce, more specifically on Metail, a retail technology start-up.

When consumers buy clothing online, they do not know if the item fits properly or if it fits their body shape. The return of products is a problem for consumers and also for retailers, because it is expensive. Metail understood this well by creating an innovative software that is able to test clothes virtually before the purchase.

Metail’s software allows customers by entering their measurements to create a very accurate 3D model of themselves, trying on-screen clothing before purchase. Consumers can also have a complete view of their model at 360 degrees. It can also be further personalized with skins and hairstyle.

Metail, reassures customers by offering the possibility to be able to observe directly if the clothes match their morphologies and also to improve the customer experience by collecting data on customers in order to offer them a personalized offer corresponding to their preferences at different retailers.

According to Tom Adeyoola Metail founder and CEO, the software’s goal was to improve the efficiency of the clothing supply chain by putting the consumer at the heart of its concerns.

Metail is simple and quick to use for retailers, more specifically to take pictures of clothes they wish to promote and will allow them to save money by reducing the number of consumer returns and unsold also by having more information on the shopping habits of customers including size and style of clothing. However, although Metail is easy to use, it took 3 years to devellopped the software

The asian market was the first to use Metail technologie, for the example India's biggest online retaillers ABOF.With the data collected, they were able to observe that the morphologies were different depending on the location.

As a conclusion, Metail will have a positive impact on e-commerce. This software will revolutionize online commerce, allowing customers to try clothes directly online by adapting to various morphologies. Customers will no longer have to travel within the point of sale to try on clothing. This will reduce consumer returns, save money on unsold items and also increase online purchases. This innovation is also likely to increase competition between physical business units and pure players by promoting its latter, as customers will no longer need to travel to try on clothing.

...