Advertisement Nike running shoes

Anglais Advertisement Nike running shoes

Our storytelling is based on the liberty, the strengh and the youth that we can feel when we wear the nike running shoes. So we decide by the advertisement to targeted the teenager up to 25 years old and people who are between 40 years and 55 years old because at this age we begin to stop sport.

We thought that it was a better idea to create an original spot because it allow us to reveal our own vision and show it. We think that with a new creation we can attract more people on our product.

The level of efficiency and how it is hilighted through the narration is control by us to not be annoying for the people who whatch the spot. We decide to not talk a lot and play with the music and effects to share our vision and our new product.

We have decide to choice nike running shoes. To made a spot on it, we show an old man who has back pain and are tire, he finds our shoes and he becames young, fast and free. It shows people that with this shoes we can reach our goals and become what we want while being who we want. So for this spot, our technique is to play with feeling and specials effects to bring out the rage to surpass ourself, just to say, « you have to wear this nike running shoes and you will be the person of your dream ».

...