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Les médias au Brésil

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Par   •  19 Février 2021  •  TD  •  663 Mots (3 Pages)  •  274 Vues

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Les médias au Brésil

1. Présentation of Brazil

Brazil is the largest country in Latin America and the fifth largest in the world. It is a presidential Federal Republic governed by Jair Bolsonaro.

Despite a growing population (209.4 million) and a rising urbanization rate (87 per cent), life expectancy remains low (75.45 years) and the literacy rate of 92.6 per cent are indicative of the country's poverty.

This shows the country's development transition and has a heavy impact on the means of information used by Brazilians.

2. The different média

The MAJOR sources of news: TV, Radio, Newspapers in Brazil

82% of the government's advertising budget goes to the five largest television groups, while a third of radio advertising spending benefits only 150 stations.

The Globo Group thus controls the main television networks.

Internet continues its development in the country and more than 60% of Brazilians have access to it.

The written press is relatively developed with more than 450 newspaper titles in circulation. Unlike other countries, Brazil does not have a national press.

the press penetration rate in the population remains relatively low, which is explained by high production and distribution costs that limit its diffusion but also because 60% of Brazilians have access to the Internet.

Here are the different TV channels: TV Globo, GloboNews, Band, Jovem Pan, Record TV.

Here are the different news agencies: O Estado de São Paulo, Folha de São Paulo, O Globo and Valor Econômico.

Bolsonaro's media practice is to despise journalists on social networks.

The higher social classes are just as attentive to the information relayed by the government on social networks such as twitter.

Finally, independent radio programs and bloggers also broadcast their analyses of the political, economic and social context, but this remains too weak to compete with the big private channels and therefore threatens their sustainability.

3. Relations between the media and politics

Jair Bolsanero has a very complicated relationship with the media, most of the media criticises him and he himself criticises the media on his social networks like Twitter.

The most influential television channel "Globo" is left-wing. It is not clearly stated but many articles defame the Brazilian president, Bolsanero. The aim is to discredit the president in order to damage his already sulphurous image.

Bolsonaro's hatred is intensely relayed by the media. The truth is that the media need politics, and politics needs the media more and more. Even if, in his case, Bolsonaro claims not to, he does not survive without the spectacular logic that surrounds him. And which,

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