Opportunities For Chocolat De France In Japon

opportunities for Chocolats de France in Japan.

The company " Chocolats de France " decided to change totally of dimension by modernizing their production and their administration. Furthermore, it wishes to create a permanent range of high quality products and to internationalize its products to conquer others segments and assure its long-term perpetuity.

Thus one of the strategies of the company is to establish on the market Japanese by exporting its products. Through the study of appendix 1 and 2, we notice various elements, which demonstrate clearly the opportunities for this company to invest on the Japanese market.

-The imports of chocolate in Japan show a important increase for the past five years of in value (in million yens) for various types of chocolates (filled, pure and paste).

-These years, , the value of imports in paste chocolate increased by 560 million yens in 2007 in 720 millions in 2010. This shows the constant increase of the needs of Japan for foreign products and French products.

_Japanese market is dynamic: despite a Small crisis, consumption is obviously strong.. Japanese are the 5th chocolate consumers in the world.

-Japan is a opened market: it imports foreign chocolate and specifically French chocolates: The fourth supplier, France reputation…

-Japanese consumers are very stringent, they like quality, security, and the French company will have to insist on its French « know-how », « made in France »

This Japanese market shows good opportunities for the French company.

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