UNdeuxtrois
Discours : UNdeuxtrois. Recherche parmi 299 000+ dissertationsPar andreadisserte • 28 Novembre 2012 • Discours • 616 Mots (3 Pages) • 607 Vues
1. Message Strategy(?)
Brands
Brizo: affective
Delta: affective/cognitive
Peerless: cognitive/conative
Markets:
Builders: cognitive
plumbers: cognitive
Consumers: affective
2. Leverage point (Feiya)
Cognitive Knowledge Emotional values Personal Values
Easy accessibility Convenient Freedom
Quality and durability Reliability Trust/security
Easy of installation User friendly Self fulfillment
Varied range of updated options innovative self expression/curiosity
Design fashionable self expression/ social status
3. executional framework (Vincent)
Dramatization & authoritative
4. For contractors (Alena)
Informative
Give information; functional focused; price
5. Spokesperson (?)
Celebrity : Desperate housewives
Expert? 1. Message Strategy(?)
Brands
Brizo: affective
Delta: affective/cognitive
Peerless: cognitive/conative
Markets:
Builders: cognitive
plumbers: cognitive
Consumers: affective
2. Leverage point (Feiya)
Cognitive Knowledge Emotional values Personal Values
Easy accessibility Convenient Freedom
Quality and durability Reliability Trust/security
Easy of installation User friendly Self fulfillment
Varied range of updated options innovative self expression/curiosity
Design fashionable self expression/ social status
3. executional framework (Vincent)
Dramatization & authoritative
4. For contractors (Alena)
Informative
Give information; functional focused; price
5. Spokesperson (?)
Celebrity : Desperate housewives
Expert? 1. Message
...