Idea of progress : what is the role of the internet in our society

Notion 2 : Idea of progress

Black Friday

e-shopping

consumerism

consumption

science fiction

medecine

money

capitalism

industrialization

pollution

banks

sustainable development : développement durable

globalization

advertisement / ads / adverts

scarcity of goods

golden age of advertisment (80's)

pbl :     1) What is the rôle of internet in our society ?

1. How does globalization influence our consumption habits?
2. Are we born to shop?
3. How is shopping reflecting/ illustrating globalization?
4. How does consumption rule our society?

DOCUMENT 1: I SHOP THEREFORE I AM

No face

anonymous

caricature of Decartes

existence: possession/ thoughts

propaganda

denunciation

credit card

buying

purchasing

lost humanity

Photo-montage

red is aggressive

looks like a price tag

Barbara Kruger

                song: KA-SHING SHANIA TWAIN

telephone repondeur

still the money

can you give it real

such a beautiful thing

happiness and ring

lots of money

makes you wanna see

• WW2 → we are facing scarcity
• as of 50's → entend the society of consumption to improve your living conditions
• as of 80's → we can talk about consumerism starting to buy unnecessarily and getting indebted for it

analyse the video: How to be a good consumer

→ form

→ content

→ objectives

what impression does it create on you ?

Why can we talk about idea of progress when we talk about the society of consumerism?

DOC3: confession of a shopaholic,

I have to have it

 She is influence by the saleswoman, she is obsessed, she feels compelled to buy  the scarf even though it is not sensible

The good consumer

Exposes ans denounces the bad habits of society. It plays on the guilt and on the fear and one the patriotism.

Ka-shing Shania Twain

 Buying is a religion, lost of humanity

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